Tech Mahindra, a leading global IT company, has announced its plans to invest in sales, marketing, and AI to drive operational efficiency and profitability. The company’s recent quarterly earnings report highlights a significant 33.9% year-over-year (YoY) rise in consolidated net profit to ₹1,140.6 crore, indicating a positive trend in its operational improvement.
AI-Driven Growth Strategy: A Key Driver of Success
Tech Mahindra’s CEO, Mohit Joshi, attributed the company’s performance to its disciplined execution and focused strategy. The company’s deal wins have increased by 44% on a last twelve months (LTM) basis, with broad-based momentum across verticals and geographies, particularly in BFSI and communications. This growth is driven by the company’s AI-powered sales and marketing efforts, which have enabled it to stay ahead of the competition.
The E-commerce Boom: A Growing Opportunity for Tech Mahindra
India’s e-commerce market is expected to reach the $345 billion mark by FY30, according to a report by India Brand Equity Foundation (IBEF). As the industry scales rapidly, so does the pressure behind the scenes. Tech Mahindra is well-positioned to capitalize on this opportunity by leveraging its AI capabilities to improve operational efficiency and enhance customer experience.
The Silent Revolution in AI: Unfolding Internally
While most AI innovation has been aimed at the customer, a silent revolution is unfolding internally. As competition intensifies, the race to recruit, poach, and acquire talent may well define which companies, and which nations, emerge as leaders in the coming era of superintelligent systems. Tech Mahindra’s investment in AI is a strategic move to stay ahead of the curve and ensure operational efficiency in the face of increasing competition.
Conclusion
Tech Mahindra’s growth strategy, driven by AI, sales, and marketing, is a game-changer for the industry. As the company continues to invest in AI and operational efficiency, it is well-positioned to capitalize on the growing e-commerce opportunity in India. With its focus on disciplined execution and a focused strategy, Tech Mahindra is likely to emerge as a leader in the coming era of superintelligent systems.
Originally published on https://money.rediff.com/news/market/tech-mahindra-to-invest-in-sales-marketing-ai/30353320250717
