The world of marketing is undergoing a seismic shift, driven by the rapid adoption of artificial intelligence (AI) in digital campaigns. As Delhi strives to maintain its status as a leading marketing hub, it’s essential that the city’s talent pool is equipped with the skills to thrive in this new landscape.
A recent Nasscom report highlights that by 2027, over 50% of marketing roles in India will require AI-related skills. This trend is not limited to specific job roles; it’s a fundamental shift in the way marketing professionals approach their work. However, a closer look at Delhi’s educational landscape reveals a concerning gap between the skills taught in schools and the demands of the industry.
A Growing Disconnect Between Education and Industry Needs
Most fresh graduates and early-career professionals in Delhi still lack hands-on experience with AI applications in real-world marketing campaigns. This disconnect is making it increasingly challenging for companies to find job-ready talent. The need for AI-driven marketing skills is no longer a nice-to-have; it’s a must-have for any marketing professional looking to stay ahead in the game.
IIDE: Bridging the Gap Between Education and Industry
IIDE (Indian Institute of Digital Education) is a leading digital marketing institute that’s addressing this gap by offering industry-aligned and comprehensive training programs. Their cutting-edge curriculum incorporates AI, data-driven strategies, and hands-on learning, designed to equip students with the skills needed for success in the rapidly evolving digital marketing landscape.
IIDE’s focus on providing real-world experience and bridging the gap between education and industry demands sets them apart from other educational institutions in Delhi. Their curriculum has been designed to keep pace with the rapidly changing demands of the industry, ensuring that students graduate with the skills that employers are looking for.
The Need for AI-Based Education in Delhi’s Educational Landscape
While some educational institutions in Delhi have begun offering workshops and case-based learning to introduce AI tools into the curriculum, these efforts remain insufficient and must scale rapidly. Short-term certification programs are also on the rise, but many continue to teach outdated models that do not reflect the reality of AI-first marketing.
To stay competitive, many professionals are turning to digital marketing courses, and educational institutions are updating their curriculums to incorporate AI tools and practices. IIDE has made significant strides in this area by introducing select AI-based elements into its curriculum. This gradual shift towards aligning education with industry demands is a welcome development in Delhi’s educational landscape.
A Call to Action for Delhi’s Educational Institutions
The need for AI-driven marketing skills is no longer a trend; it’s a fundamental shift in the way marketing professionals approach their work. To stay competitive, Delhi’s educational institutions must prioritize the inclusion of AI-based education in their curriculums. By doing so, they can equip students with the skills needed to succeed in the rapidly evolving digital marketing landscape and help Delhi maintain its position as a leading marketing hub.
In conclusion, the shift to AI-driven marketing is not a passing trend; it represents a new era of digital marketing. For Delhi to maintain its competitive edge and retain its position as a marketing hub, the workforce must be equipped with not only creative skills but also the technical knowledge required to thrive in an AI-powered landscape. IIDE’s innovative approach to digital marketing education is a shining example of how educational institutions can bridge the gap between education and industry demands, and it’s a model that other institutions in Delhi would do well to follow.
Originally published on https://www.businesswireindia.com/news/fulldetails/iide-highlights-urgent-need-ai-driven-marketing-delhis-talent-pool/95786
