Ep. #1042: How Liz Misplaced 38 Kilos and Acquired Fitter Than Ever In Her 50s

Mike: Whats up, and welcome to a different episode of Muscle for Life. I’m Mike Matthews. Thanks for becoming a member of me immediately for one more installment in my success story collection of episodes the place I communicate to. Regular, on a regular basis individuals who have used my work, generally it’s a guide they’ve learn, generally they’ve signed up for my one-on-one teaching service, which is the case with immediately’s visitor.

Generally they’ve simply learn articles and listened to podcasts and put my teachings into use and gotten good outcomes and reached out to me and shared their. With earlier than and after photos, and I function these guys and gals have been doing this for the reason that starting. I’ve hundreds now over on my weblog, [email protected], and I additionally invite the occasional success story to come back right here on the podcast and share their story with all of you, my pricey listeners.

And so on this episode, you’ll hear from Liz, who practically gave up on her health targets earlier than discovering me in my work as a result of she had tried to. Obtain a sure physique composition and degree of health for therefore lengthy, a few a long time, if I keep in mind accurately, a minimum of 10 years, if not 20 years. I’m recording this intro about two weeks after I did the interview, so I don’t keep in mind the precise particulars, however I keep in mind that she describes making an attempt one fad weight loss program and train routine after one other for a very long time.

Lose some weight, acquire it again, lose some weight, acquire it again, and so she was about to surrender. She is in her fifties and she or he thought that she simply didn’t have the genetics or didn’t have the self-discipline or the. To have the physique that she actually wished, have the physique that she can be most comfy in, that may match the garments that she wished to put on, the way in which that she wished to put on them and wished them to suit, and the kind of physique that she wished to see within the mirror that she felt was consultant of her, of her higher qualities.

And happily for Liz, she didn’t surrender as a result of she discovered me in my work and she or he ended up signing up for my one-on-one teaching program. She misplaced 38 kilos along with her coach, and she or he gained muscle, she gained energy. And in her personal phrases, she stated it was simpler than every other program she has tried. And once more, she had tried many applications over a few years.

And so I used to be Liz’s final resort. I used to be her final ditch effort. It was. Hand over or give this Mike Matthews factor a attempt. And in an nearly poetic final result, uh, in occasion of life imitating artwork, in a real act three kind of ending, Liz mustards up the vitality and mustards up the motivation to make one remaining assault on the citadel, after which miraculously breaks by and towards all odds, defeats the villain who has been searching and haunting her for so long as she will keep in mind.

And hooray. Anyway, a bit bit dramatic. I do know, however as you’ll hear on this interview, that’s the way it felt to Liz and understandably. While you hear her story, and eventually, if this interview resonates with you and also you need to study my teaching service and see if it’s a good match for you, particularly in the event you’ve learn articles.

You have got listened to podcasts, you may have watched movies, and you continue to simply aren’t positive what to do, the way to put all of the items collectively, the way to make all of it give you the results you want. Or perhaps you realize what to do, however you’re struggling to remain on observe. And if that’s the case, and in the event you would relatively simply have an professional take you by the hand, provide you with every thing it’s essential to succeed, every thing it’s essential to construct your finest physique ever.

Customized weight loss program plan, customized coaching plan, train method, teaching and type checks, emotional encouragement, accountability, and the remainder of it. You actually ought to take a look at my teaching service as a result of my group and I’ve labored with over 3000 women and men now of all ages and skills and likelihood is we might help you a similar manner now we have helped them.

We might help you attain your health targets. Sooner than you ever thought attainable. And so to be taught extra about my teaching, simply head over to purchase legion.com, B U I L E G io n.com/teaching, and you’ll take a look at the way it works and a few of our featured success tales. After which schedule a free session name the place we will get to study you, your circumstances, the place you’ve been, the place you need to go, what you are able to do, what you can not do, and see if this service is an efficient match for you.

And once more, that URL is purchase legion.com, ui legion.com/teaching. Hey Liz, thanks for taking the time to come back speak to me on my, uh, my podcast. Hello

Liz: Mike. It’s pleasure.

Mike: So we’re right here to speak about you and discuss your health, your well being, your journey to date. And the place I often like to start out these discussions is are you able to inform me and, and inform the listeners the place have been issues at earlier than you discovered me and and my work.

The place have been you at in your health? What did you tried? What was working? What was not working? Why have been you continue to searching for options? After which from there, I’m curious to listen to the way you discovered me, the way you discovered Legion and the way issues have modified since then.

Liz: The journey in all probability began at 9. I feel I used to be on my first weight loss program at 9.

Not that I actually wanted to drop some weight, however my sister that’s 4 years older than I’m was on a weight loss program. Subsequently I needed to be on a weight loss program. I used to be following every thing that she was doing.

Mike: 9 and 13 already weight-reduction plan.

Liz: Yeah, yeah, yeah. And, and she or he didn’t want the weight loss program both, however you realize, it was the period of extremely slim fashions.

And so I feel that began the, the journey of obsessing about meals and weight and, and that sort of factor. So I’ve in all probability misplaced the identical 10 to 25 to 30 kilos time and again and over my whole life. So I, I stored trying as a result of I needed to discover a answer as a result of it has been the, uh, you realize, it’s, it’s been the, the battle of my lifetime.

Significantly. Physique picture. Uh, and simply, simply not feeling comfy. I used to be nearly on the level of giving up, to be trustworthy. I’ve by no means been overweight, however at all times chubby and uncomfortable. Yeah. Tried every thing You possibly can think about. You present it at me. I’ve tried it. Spent cash on capsules and books and applications and gymnasiums and all of it.

And I used to be nearly to surrender, however I like to learn. So I used to be on Amazon and thru some analysis, noticed the guide, thought, oh, that appears attention-grabbing, ordered the guide. I assumed, Hmm, attention-grabbing. It wasn’t even scratching the floor of the guide. Then I began taking a look at your, you realize, your bio and your background.

Then I began to have a look at Legion and the dietary supplements and that sort of factor. After which by your web site I noticed the hyperlink to the free name. For the teaching and I assumed, effectively, that is loopy. I stated, no, you realize, very

Mike: skeptical. You, you need to be . I imply, that’s everyone stepping into health, be very skeptical of everyone and every thing.

Sadly, that’s the suitable mindset.

Liz: Precisely. So I assumed, hmm, yeah, why would this be any distinction actually? I assumed to myself, why would this be any completely different? However I had performed sufficient digging that my intestine was telling me, there’s one thing completely different right here. There’s one thing that perhaps I ought to give an opportunity.

So I stuffed out the survey and I had a name with Cody and it was like having a dialog with a buddy. He was very beneficiant together with his time. There was no strain. He answered my questions. He acquired again to me, he shared his journey. I wished to see his journey, see if he was only a salesperson, or if he had truly gone by, you realize, are you, are you simply speaking the speak or did you stroll the stroll?

Proper. And, and I used to be on the cusp of not becoming a member of as a result of I had dental surgical procedure developing and, you realize, I used to be busy at work and there’s, you realize, I used to be proper in the midst of Covid. I assumed, ah, you realize, eh, the gyms are closed. No matter. All the explanations have been good to say. Mm. Timing is incorrect. There’s by no means an ideal time to do something.

So I took the purpose,

Mike: it’s like when individuals are making an attempt to determine when’s the proper time to have children, like, I’m sorry, , there isn’t a good time. You simply, there’s some extent the place you simply gotta bounce

Liz: and, and this was sort of it too. And I assumed, effectively, it simply appeared completely different sufficient that I assumed I’d give it a attempt.

So after I joined, I figured I wouldn’t be part of for 3 months as a result of you are able to do something for 3 months. So I joined for six as a result of I wished it to stay, and it’s going to be two years come June, and I’m protecting on as a result of I completely love my coach. And as a lot as I had been by a number of applications, I may need gotten to date on my own, however I by no means would’ve been capable of accomplish what I’ve with my coach.

Jamie Pearson’s, my coach, she is completely wonderful. I used to be actually involved about age bias. I used to be afraid to be paired with, uh, a younger 20 yr previous that had, you realize, no life expertise, no, by no means had any weight points and, and that sort of factor. And it was very refreshing to have her as a coach and, and to proceed to have her as a, a coach.

It’s a privilege. She’s very educated. She’s, she’s encouraging, she’s life like. She listens to what I, my suggestions and, and what I’m fighting or what have you ever. And anyone who’s, who’s, who’s been by any sort of a weight loss program or, or a battle with weight, is aware of that. There isn’t a magic invoice. There may be nothing good.

You must present up and do the work. Proper? And your, your little black, little black guide of motivation, you’ll say, effectively, yeah, that’s nice. You’ve, you’ve deliberate, however are you able to do the work? And I used to be, the attractive factor about having a coach is that, um, the accountability is, is absolutely great. That in itself, there have been many instances all through the journey, nothing was good, proper?

So I had my, my, uh, dental surgical procedure earlier than I began, then began this system. I didn’t even have all of the gear I wanted to get began. I had no thought what, what a squat rack was. I had no thought. Like I used to be actually, despite the fact that I had performed some weightlifting, very restricted, plenty of various things that I began and stopped through the years, however I actually didn’t have all of the instruments I wanted.

However it was. Cody had stated, effectively, you realize, I gave him a listing of what I had and Jim wasn’t an possibility for Covid. All the pieces was closed and it ended up being the most effective factor ever as a result of I’ve been capable of lose 38 kilos all at residence. I even met 20% physique fats. I’ve, I’ve gone down 16% physique fats since I began. My again squad is, is at 115 kilos.

That’s 50 kilos greater than after I began. And my deadlift is, uh, at 130 kilos. And, uh, my bench press is at 94 kilos, you realize, and I had no thought the place to even begin. Whether or not I may even put a plate on the bar as a result of I had no thought the place to start out. That’s the place I used to be at, and now it’s, and it, it’s been wonderful as a result of I, I began, I did P90X sooner or later, which, you realize, in all probability everyone else has.

I used to be so sore the primary night time that I did p90x. I couldn’t wash my hair. I may barely wash my hair. I couldn’t get my fingers up. And with this, I by no means had any excruciating ache. And I push myself. I actually do. And it’s, it’s simply because, you realize, you’re taught the correct type and, and, uh, I really like the apps. I really like the, uh, you realize, the technical movies that you could return to anytime to assessment the shape and that sort of factor.

The app, it’s been, it’s been nice. Actually, Mike, it’s been actually, actually nice. And it’s in all probability been, I’m not saying there’s no effort, however it’s in all probability been the simplest factor I’ve ever performed when it comes to a program. So

Mike: a lot. I wanna, I need to choose up on, on, uh, on all this, that, uh, so many good factors that you simply’re making right here.

Uh, you talked about, Age bias. Do you are feeling comfy sharing your age with folks listening in order that they know or cause I say that’s as a result of Effectively, I’ll, I’ll, I’ll cease speaking .

Liz: Certain. Yeah. I hoped you wouldn’t ask, however I’ll, I’ll share anyway. In the event you

Mike: don’t, you don’t must in the event you don’t need to. I simply.

Liz: No. No.

I, I can’t, I can’t. I’m 58 years

Mike: previous. So what you’ve performed is implausible. And even simply your physique composition. Oh yeah. You simply, you realize, I’m simply 20% physique fats and I imply, I, I’ve heard from many, many ladies through the years, of their forties, fifties, and sixties who’ve come to imagine, and it’s often as a result of they’ve been advised by others.

It, it’s like they’ve been programmed to assume that as a result of they’re not 20 and since perhaps their hormone profile isn’t what it as soon as was, for instance. Um, that it’s too late to, to essentially get into form. Yeah, you’ll be able to, you may make little enhancements and you’ll train to your well being, however it’s too late to need to look, let’s simply say, even athletic, simply to have an athletic look.

So I simply, I, I, I really like that I’m speaking to you as a result of. . This is only one of, one of many many counterpoints that I’ve seen through the years that it’s by no means too late. And so in case you are comfy speaking with that, I, I wished to go straight to simply asking you if there have been any challenges that have been associated to any of these issues or, I imply, in the event you’re chatting with your friends, you’re chatting with different girls who, let’s say are 40, 50, 60 years previous listening and who’ve been very discouraged as a result of such as you, they’ve tried many issues up to now and so they’ve, they’ve come to imagine that it’s simply one thing that’s incorrect with their physique at this level, and so they can’t actually do a lot about it.

Liz: Yeah. Effectively, I, I inform them that’s a delusion. I’ve hypothyroidism. I solely have half my

Mike: thyroid. That’s okay. That’s an actual thyroid situation. Which is essential as a result of I’ve heard from many ladies who’ve seen a chiropractor and even similar to talked with some guru on-line who has, you’ll be able to’t even use the phrase recognized, who has advised them, oh, it’s in all probability that you’ve a thyroid situation.

No medical analysis, no precise drawback. It’s often a prelude to some bizarre weight loss program or some bizarre complement they’re speculated to take to repair it. However that’s an actual thyroid situation.

Liz: Yeah. Yeah. So, you realize, I additionally thought going into this, how a lot. May I probably accomplish on condition that? So it’s a delusion, prefer it or not, I that, and you realize, after I, after I checked out what this system actually was, Mike, I assumed to myself, what’s completely different right here?

What, how, how can this be any completely different? How can it work any in another way? So, yeah, I used to be even skeptical. And, and naturally I went by the entire, I imply, I used to be addicted to purchasing weight loss program books. It. Let’s, let’s attempt one thing else and let’s attempt one thing else. And whilst you’re making an attempt one thing else, effectively, you realize, you’re throwing warning to the wind and saying, I’m gonna begin one thing else, so I could as effectively simply go forward and eat and never train.

And also you, you realize what I’m saying? It’s that, that previous insanity that comes with, with, and like I say, I wasn’t that chubby, however nonetheless 38 kilos as vital. However that was as heavy as I had ever been. However the insanity, whether or not it was 10 kilos, 5 kilos, or 20 kilos or 30 kilos, it doesn’t matter. It was the identical insanity.

So after I noticed this, I assumed, eh, eh, can’t be any completely different. However it’s. And I feel, I imply, the rationale why I’m doing this, Mike, is, is I’m a really non-public particular person. So it’s a testomony to you and your organization and your teaching program. And I feel probably the most refreshing factor was after I noticed my meal plan earlier than beginning, it was kind of like, oh nice, right here we go once more.

Rooster, greens, steamed. Yay. Wow. And I assumed that is going to be, You understand, so I went by that complete course of once more of claiming, oh, right here we go once more. However I, you realize, if that’s me, I, I’m simply tenacious. And I figured, okay, right here we go. However then, then the great thing about the versatile weight-reduction plan, after I lastly understood what that basically was, it was freedom.

And it stays freedom. It doesn’t imply that you simply’re consuming, you realize, junk meals 5 days every week or thrice a day or something like that, however nothing’s off the desk. You possibly can eat no matter you need so long as you’re consuming effectively more often than not, and also you’re becoming into your macros and your, your, your energy.

Nothing’s off the desk. And that’s simply freedom. It truly is.

Mike: And, and, and it’s sort of counterintuitive. It may sound counterintuitive to individuals who haven’t gone by the expertise that you’ve as a result of the concept, they consider something associated to numbers like energy or macros, whether or not it’s planning or monitoring or, and even taking note of, they equate that with restrictive weight-reduction plan.

However in fact, uh, I’d argue, and also you’d in all probability agree that it’s way more restrictive to attempt to comply with a weight loss program that has a bunch of guidelines and all of the issues that you could’t eat and the one issues that you could’t eat. And it’s extra liberating to have some boundaries that you could function inside. However you’ll be able to, you are able to do a, mainly no matter you need inside these, uh, boundaries.

And there are solely a pair, perhaps non-negotiables and a bit, the remainder of it’s. .

Liz: Yep, precisely. And that was

Mike: the important thing. And so would you, would you, would you say that that contributed probably the most to your capability to interrupt this earlier yo-yo cycle that you simply had gone by so many instances? I, I

Liz: would say so. I eat extra now than ever, I feel, and I weigh lower than I’ve ever.

So yeah. It’s, it’s actually, it’s nonetheless a bit thoughts boggling to me as to how the science works, however I’d actually. I want to thanks for doing the deep dive into the science as a result of you realize, as cliche because it’s going to sound, it’s life altering. It has been for me and I’m grateful to have discovered your work and your organization.

It, it’s a present and, and I’m hoping if I can encourage one particular person to take an opportunity on you guys, cuz that’s actually what I did. I took an opportunity as a result of I used to be prepared to simply say, eh, I’m performed with this. However, uh, however there was sufficient there to, to take my curiosity and provides it a shot and I’ve by no means seemed again and I’ll by no means go down that street once more.

So, and it’s straightforward to, it’s straightforward to maintain. And

Mike: that’s the important thing. It must be, it must be as a result of it must be a way of life, not a 30 day problem or perhaps a 90 day transformation. It actually simply must be a way of life.

Liz: Yeah. And you realize, my motivation all through my, my, you realize, twenties and thirties and so forth, and whilst an adolescent was actually vainness.

However now my, my motivations are completely different. I’ve had hypertension. Uh, I don’t take many remedy anymore. Uh, there’s coronary heart illness in my household, osteoporosis, uh, weight problems, plenty of various things which can be precursors that genetically I’m predisposed to. So for me, I simply need to be. Sturdy. I, I simply need to be sturdy and wholesome as I age.

And naturally they’ll look good. After all. ,

Mike: I used to be gonna say, there’s nothing incorrect with a bit little bit of vainness like half, that’s a part of the rationale why all of us do that. And there’s, there’s, there’s no disgrace in admitting that.

Liz: No, no, no. So, uh, in order that’s been nice. And I feel the, the opposite factor that’s been, Nice for me too is you don’t must be good on a regular basis.

You understand, I had challenges with my coach, however Jamie and I make a fantastic group. She was at all times there to, and she or he’s nonetheless there to assist me by issues, proper? So I had a dental Sur one other dental surgical procedure in between the place it will’ve been very easy to stop, however she labored me by. You understand, lead up the restoration time after which the way to ease again into issues with out dropping an excessive amount of, uh, momentum or muscle and, and that sort of

Mike: factor.

Are you able to share some element? I imply, that, that’s a problem. So I assume there have been two surgical procedures. Some other challenges that you simply needed to overcome that or simply particular to you and what you have been doing

Liz: throughout this system? Completely. Um, nothing’s in a straight line, proper, Mike? Uh, issues go, you realize, life throws you curve balls and so forth.

Uh, yeah, I used to be recognized with arthritis in my knees, so we needed to modify for a time period whereas I had a flare up. Um, as a result of that was new, wasn’t one thing I, I used to be conscious of. And, uh, so yeah, we labored by that after which, you realize, that may’ve been a extremely good excuse to say, Hey, I’ve acquired unhealthy knees.

I can’t do, I can’t do vax squats anymore. I can’t do that, or I can’t try this. And, uh, I feel that our, we’re our personal worst. We’re self-limiting technically. And, uh, I’ve carpal tunnel syndrome. Um, you realize, different folks would say, effectively, gee, I can’t, I can’t elevate weights. I acquired carpal tunnel syndrome. Oh, positive you’ll be able to,

Mike: you realize, , and never solely that, however in the event you do your energy coaching correctly and appropriately, it’s going to enhance these situations, not make them worse.

Now, in fact, there are specific situations that that may preclude you from doing sure issues or, or sure issues can be contraindicated, in fact. However to your level, energy coaching on the entire, it, it may be made to suit actually anyone’s circumstances if with a reliable practitioner and no matter they’ve.

Energy coaching is simply good for what ails you because the saying goes. Mm-hmm. and have you ever skilled that? How, how are your, how are your knees doing? How is your carpal tunnel. .

Liz: Good. Wonderful. Yeah. Even, even throughout flareups, I, you realize, we simply, simply adjusted issues. That was all actually, and I’m stronger than I ever have

Mike: been.

And that alone, in fact, is nice to your joints. Having stronger muscle mass is best to your

Liz: joints, interval. Completely. And for me, it’s, it’s additionally a query of, for my bones, I, I simply need to be sturdy as I age and to proceed to have the ability to do every thing that I’m capable of do now. And also you,

Mike: you’re, you’re, you, you talked about along with your physique composition, your metabolism energy coaching does wonders for that too.

So I’m not shocked that you simply really feel like, or, and even, you realize, the numbers that you simply’re consuming extra meals than up to now or constantly consuming extra, but you look very completely different. You understand, the mix of, I’m guessing up to now you weren’t consuming as a lot protein. That’s often the case. So shifting a few of these energy, however then additionally that common energy coaching simply offers your physique one thing else to do with energy, then retailer them as physique

Liz: fats

Precisely. Precisely. And we selected, uh, we selected 5 days every week for lifting, which continues to be the purpose. I don’t make the mark on a regular basis. I imply, whereas I used to be chopping the primary reduce, definitely, uh, I. Like a bulldog. I used to be simply actually on the right track.

Mike: I imply, you, you style blood for the primary time and also you begin to see it and also you, and then you definately simply need to see extra.

I perceive.

Liz: Yeah, precisely. Now we’ve been by kind of a, a lean bulk, very conservative, lean bulk as a result of I didn’t wanna acquire a number of fats. We’re doing one other reduce, simply, uh, a bit mini reduce after which we’ll, my purpose is absolutely to realize extra muscle now, however the good half about it, and I, I feel the factor that’s key f particularly for these which can be perhaps considering on embarking on such a journey, is that you simply don’t must be good.

Mike: And what did that appear like for you? What do you imply once you say that?

Liz: Effectively, consistency is essential. I feel that that helped me lots to simply say, you realize what, you don’t must be good. You’re gonna have days the place, you realize, you lose a number of reps right here and there, you don’t really feel prefer it. Now I’m on the level the place, you realize, my, my husband 30 pound deadlifts, generally I’m considering, man, weights are getting heavy.

That is, you realize, do I actually really feel like doing this? And, you realize, you simply get began, you realize, you do your warmup units and, and also you simply get into the groove. And when you’re performed, you are feeling like 1,000,000 bucks and also you’re joyful you probably did it. And it’s not that massive a deal. And also you don’t have the, I’ve by no means had the aches and pains that I assumed I’d have lifting this sort of weight.

I simply don’t. It’s fairly wonderful.

Mike: Mockingly, many individuals discover that the aches and pains extra typically come in the event that they must take time without work or after a number of weeks of not coaching, that’s when their knee begins to trouble ’em a bit bit or their again begins to trouble them a bit bit, after which they get again into the, into the behavior of coaching after which, after which no issues anymore.

And you realize, ache is sort of a mysterious factor. The, the science of it’s very sophisticated and so they’re, they’re nonetheless making an attempt to, there, there nonetheless are many questions on the way it works, however one, one concept, it’s in all probability nonetheless the prevailing concept final time I seemed on the analysis, is that energy coaching can, can increase our threshold of, of ache notion.

So the, there’s one thing that that would. Ache, one thing will not be fairly proper, doesn’t imply there’s a serious drawback, however one thing will not be fairly proper. And if, if we weren’t doing common energy coaching, the brink of of ache can be sufficient that, or, or it will be low sufficient that we may understand it.

However by coaching frequently, we simply sort of increase that threshold after which we’re simply, we simply don’t really feel it anymore. And that’s although, in a, in a wholesome and productive manner, relatively than taking medicine to masks the ache. Precisely. In order that’s, that’s, that’s fairly cool. And, and once more, counterintuitive.

Liz: Mm-hmm.

Completely. I, it nonetheless amazes me. How

Mike: did you take care of the, the surgical procedures and having to, like, did you miss a while?

Liz: The one previous to wasn’t that massive a deal as a result of it was earlier than this system began. So the one in between I in all probability, perhaps every week and a half sort of factor. . Not too, too

Mike: unhealthy. No. And so then you definately have been, you need to, you, you in all probability have been capable of kind of choose up the place you left off if, in the event you have been solely off for every week and a half, I’m guessing.

Yeah.

Liz: I imply, in every week and a half is shocking. You, you do really feel a little bit of, you realize, you, you work, uh, can I choose up the identical weights? You’ll lose a number of reps. However yeah, for probably the most half it was simply, uh, a hiccup. However with out the coach, I feel it will’ve been, it will’ve been lots more durable to be constant.

Even now, I discover, and I, I’m a reasonably self-motivated particular person and a self-starter, however, however even at that, there are occasions the place life and fatigue and, you realize, sleeplessness and, and you realize, over time and also you title it, there’s, there’s at all times one thing that, that kind of throws you a curve ball. And, uh, it, it, it’s only a lot simpler with a coach to work by it and retains it refreshing.

And the, the half that’s very nice. By having a coach. The recipe’s laid out for you. Present up,

Mike: do the work. That’s one of many, that’s one of many, the, the largest advantages of my teaching and any, any well-designed teaching service is simply that, simply all of the thought and all of the work is completed for you. You simply comply with the plan.

If there’s something that doesn’t give you the results you want, you let your coach realize it’s their job to make it give you the results you want. You don’t must go learn, you don’t must go watch YouTube movies. It’s not your job to face, it’s their job to determine it out. It’s your job to do it and to take pleasure in it. These, that’s all you gotta do,

And in the event you, in the event you’re not doing it, that’s an issue. In the event you’re not having fun with it, that’s an issue cuz we have to make it so you’ll be able to take pleasure in it. However it’s

Liz: doable. It’s, it’s doable and it’s sustainable. That’s the, uh, That’s the great half about it.

Mike: So are you continue to coaching at residence? Yeah. So, so, you realize, I’ve simply heard from many individuals through the years who some folks, they like coaching at residence by themselves.

They similar to it. Many individuals although, discover it more durable to be constant and to stay to a routine in the event that they’re coaching at residence as a result of they don’t actually prefer it as a result of they’re by themselves, as a result of there are different issues they might simply go do as a substitute. What has that been like for you? I,

Liz: I actually prefer it.

There are zero excuses. I’ve every thing I would like right here. And, you realize, the truth that I, I actually don’t have any, I imply, I’ve a treadmill. I by no means unfolded it as soon as your complete time that I’ve been on this program. Not as soon as. I imply, the squat rack was important as soon as I understood why I wanted it. And, uh, you realize, I purchased a bit bit of apparatus.

I purchased a good bar and, and a few plates and, you realize, I, I purchased what I wanted, you realize, purchased myself some first rate footwear in order that I, you realize, as a substitute of getting runny

Mike: footwear, you’re like, you’re a correct weightlifter. ,

Liz: sure. Yeah, it ought to be a correct weightlifter, however I adore it from that perspective. I don’t have.

I don’t have the excuse to say, oh, I’m coming residence after which I gotta return out. Um, I stay within the nation, so, you realize, nothing’s actually shut. And for me, I’ve acquired every thing I would like. And yeah. No, it’s not onerous to be motivated in any respect, however any individual would possibly say, effectively, you realize, don’t have a health club. Don’t you realize what all the reasons are good if you need it.

Yeah. There may be some work. It, it’s not as consuming as a number of the different applications I’ve performed. Far

Mike: from it. Yeah. Yeah. I’ve, I’ve, I’ve stated earlier than, simply requested this sort of rhetorical query like, to, to folks. It’s nonetheless in that cycle of creating excuses, discovering causes to not do one thing is like, do you want extra motivation or do you simply have to resolve that not attaining your targets is just not acceptable?

Like, you gotta attain that time the place you simply go, it’s, I, I’m not okay with not making this occur. So I simply have to determine the way to make it occur

Liz: and, and the wonder. You guys have figured it out. You probably did the deep dive, you probably did the analysis, you discovered the recipe, you’re sharing the recipe. All now we have to do is comply with the recipe and, and you realize anyone who’s gonna, as a result of I assumed to myself I’d by no means depend energy ever once more.

That was So that you had tried

Mike: that in

Liz: the previous? Oh positive. Oh, completely. And it nearly drove me loopy. .

Mike: Fascinating. Are you able to, are you able to discuss that? I’m curious, uh, what particularly about it made it completely different than the versatile weight-reduction plan method? Effectively,

Liz: the attention-grabbing factor is, you realize, through the years, as you realize, as a result of I’ve been studying about these things, I can’t keep in mind after I wasn’t studying about these things.

And so we went to the low carb and the low fats, after which the excessive fats and, you realize, the, the change of this and that. After which, oh, effectively, you don’t must depend energy and, and you’ll eat as a lot fats as you need and, and no matter. And prefer it or not, that’s not true. So for me, the considered having to depend energy, that was nearly a showstopper for me.

And but after I began to comprehend simply what number of, how a lot fats I used to be consuming simply by placing cream in my espresso within the morning. So the purpose of it’s you may have a good scale. When you get the cling of issues, you, you may have a reasonably good thought of what you’re consuming. Nevertheless, in case you are not measuring. And weighing you don’t have any thought what you’re consuming.

Even in the event you assume you’re consuming effectively, you simply don’t have a clue. And so it’s not onerous when you get into the swing of issues, however it’s important. It’s important.

Mike: Yep. I imply that’s, that’s, that’s a, a typical denominator of mainly everyone I’ve spoken to through the years who has gone by an identical expertise that you’ve is that the weighing and measuring for a interval, not that it’s essential to do it endlessly, however doing that for a interval.

Was, gave them a eureka second and helped them perceive why so many issues that they tried up to now didn’t work. As a result of to your level, it’s simply the concept of what a correct portion of something was was grossly distorted. And as soon as they understood the rules of vitality steadiness, then linked that to, effectively, what does that basically appear like in precise meals?

After which they begin to perceive like, oh, so that is what, you realize, 1500 energy appears to be like like that is what 2000 energy appears to be like like. I’d’ve thought 2000 energy appears to be like like 3000 energy, you realize? .

Liz: Yeah. Yeah. It, it’s, it’s fairly loopy for positive. Like I say, it, it’s uh, it’s easy. There may be some self-discipline required to it, however it’s not, it’s not life al uh, life altering in, within the sense that what number of applications was, oh, I’ve to have this within the fridge.

I gotta go store right here for this, I gotta prepare dinner this, I gotta have this for breakfast, gotta have this for lunch, and oh, I gotta put together for tomorrow. It’s exhausting. It’s exhausting. And I did it for years and a long time. Many years. So that you, you begin, you’re all pumped as much as, to start out one thing, and then you definately get, you realize, a bit little bit of success and then you definately get deflated and it’s not sustainable.

Mike: And out of curiosity, since you had tried so many issues up to now, do you keep in mind, I’m simply genuinely curious, what about Legion and my work and the presentation simply gave you a bit little bit of hope that perhaps, perhaps that is price pursuing? As a result of I’m positive in some methods it seemed like one thing else you had tried earlier than, like simply one other one among these, you realize?

Yeah,

Liz: precisely. The success story definitely helped. I had seen a few of these earlier than. After all, the speak with Cody was, was actually, actually good. However I feel what actually did it for me, to be trustworthy, is after I seemed on the, at your, your web site and I went to the teaching part, there was a man, I don’t keep in mind what his title was.

I don’t know. I’d say he may need been in his forties. Nothing particular about him within the sense that he was a man. You’d assume I’d relate extra to. A lady. Nevertheless, his testimonial was sort of what pushed me over the sting to make that decision. And like I say, I had learn, you realize, I, I did a reasonably deep dive into your stuff and, and, uh, and I didn’t even end studying the guide earlier than beginning to be trustworthy, as a result of I assumed if I look ahead to that, I’ll by no means get began as a result of there’s at all times a lot to do.

Mike: And, and you’ll sort of simply shortcut, you’ll be able to sort of skip like, you realize, once more, that’s, that’s a a, a very good little quote unquote hack for studying something shortly is that if you will get good teaching. It’s enjoyable to learn books, however it’s quicker to get good teaching. It

Liz: is . And, and that was it for me. I feel it was, I didn’t wanna do the considering, I didn’t wanna do the calculating, I didn’t wanna determine what I needed to eat.

I didn’t need to try to determine what gear I wanted at residence to get this performed. And, I wanted some assist. I figured, you realize what? I’ve tried sufficient issues by myself and that hasn’t labored, and this appears completely different sufficient that I figured I’d give it a shot and right here we’re two years later.

Mike: Is smart.

I imply, uh, it’s, it’s one thing that, um, if you wish to be taught any new factor, even when it’s, uh, only a pastime, searching for teaching instantly is, will not be a nasty thought. Trigger once more, you discover a good coach, it can save you your self a lot time and a lot frustration. And you realize, that’s one thing that. I even search for, you realize, if I, if I wished to start out taking part in tennis.

So I, I feel it’d, that is likely to be enjoyable. I completely would instantly simply discover a good coach and begin working with a very good coach, uh, earlier than I’d even learn something. Trigger I don’t, I don’t know if I even am gonna like tennis sufficient to wanna learn a tennis guide, but when I work with a very good coach, I do know that each hour spent with him could possibly be as precious as 10 or 15 hours spent by myself or,

Liz: Mm-hmm. , I’ve realized so many issues. Like, there have been issues that the place I assumed I used to be caught that I’d by no means be capable of elevate one other pound. You understand, she helped me to, with, with Versa grips, for instance, and micro plates. And, you realize, 5 kilos sooner or later for me appeared inconceivable. I had no thought about micro plates.

I had, you realize, and there are occasions the place you’re simply discouraged as a result of, you realize, you work, effectively, you realize, I’ve in all probability gone so far as I’m gonna go. And, and, uh, you realize, the, the telephone calls are, are simply nice. And, you realize, the video evaluations and, and the progress evaluations are simply, uh, actually, actually useful.

Extraordinarily useful, like my coach is, she’s, she’s wonderful. I feel we make a tremendous group and uh, I’m not prepared to present that up. I’m having an excessive amount of enjoyable and studying lots on the similar time.

Mike: Yeah. Yeah, that’s nice. Do you wanna remodel your physique however you simply can’t appear to interrupt out of the rut? Have you ever learn books and articles, watched movies, listened to podcasts, however nonetheless simply aren’t positive precisely the way to put all of the items collectively for you?

Or perhaps you realize what to do, however you’re nonetheless struggling to remain motivated and on observe and do the issues that you realize you need to do? Effectively, in case you are nodding your head, I perceive stepping into nice form is fairly easy when you realize what to. However it’s not straightforward. It takes time, it takes effort, it takes grit, and that’s why I created my v i P one-on-one teaching service.

We take folks by the hand and we give them every thing they should construct their finest physique ever. We give them a customized weight loss program plan, coaching plan, supplementation plan. If they need dietary supplements. You don’t must take dietary supplements. We coach them on the way to do each train accurately. We give them emotional encouragement and help, accountability, and the remainder of it.

And we’re fairly good at it too. We’ve labored with hundreds of women and men of all ages and skills and life and assist them construct a physique they are often pleased with. And guess what? We are able to in all probability do the identical for you. Our service will not be for everybody. However in the event you wanna discover out whether it is best for you, if there’s a match, head on over to Muscle for Life.

Do present slash vip that’s Muscle, f o r Life present slash vip and guide your free session name now, the place do you need to go from right here? You talked about, uh, a bit mini reduce, however what do you see within the subsequent like yr and even three years? Do you may have some, some targets that you simply’ve set for your self? The purpose

Liz: is absolutely to, to realize extra.

Yeah, I simply, I simply wanna be actually sturdy as I age. That’s actually the purpose. And wholesome additionally. Proper? So, um, in fact there’s a bit vainness in there too, so I’d prefer to be a bit bit extra reduce nonetheless. However, uh, so we’re, we’re, you realize, doing the steadiness between, you realize, switching backwards and forwards to, to to attain the targets, however that’s it.

Yeah.

Mike: That the physique fats entice. It’s, uh, it’s humorous, I’ve joked that the, the, the issue with, with getting actually lean is then something, however that at all times feels a bit bit too fats. Yeah. I hear you. You simply must know that that’s the psychology of it, and everyone desires to be taught it for themselves, and I do know you’re gonna go be taught it for your self, however simply know, and, and as lo, so long as you’re prepared for it and you’ll snort about it, you’re okay so long as you don’t take it too critically.

However everybody will get with the, the curse of getting very lean in the event that they do it.

Liz: Yeah. I’m already there. I’m already there. For positive, for positive. As a result of now, now I’m not saying I, I, you realize, I’m simply saying if I’m not at the place I used to be at my leanest on the finish of the primary reduce, then it’s kind of like, eh, but it’s all, it’s all up right here as a result of.

You understand, I, I,

Mike: yeah. It simply, it solely issues. Like, it’s, it’s humorous as a result of in the event you, in the event you have been to love present an image of you at that time after which an image of you now to any individual else, they may be capable of, in the event you have been to love, inform ’em No, no, actually look, like in the event you look proper right here, they’d be like, oh, yeah, yeah, I assume I can see what you’re saying.

However, you realize, you realize, so it’s, it’s actually sort of simply us, uh, gazing, within the minutia of our physique. Uh, however once more, so long as you’ll be able to snort about it, I feel it’s, there’s nothing incorrect with it.

Liz: So, yeah. So perhaps simply, I, I, I actually just like the muscle definition with out being loopy about it. So, you realize, prefer it or not, in case you have a bit bit much less physique fats, you’ve acquired extra, extra definition.

Mike: And in addition folks, you realize, it’s a must to discover, it’s a must to discover the look that you simply like. I discover that there’s, there’s in all probability a bit extra variation in that with girls than males. Many males have a tendency to simply sort of go within the route of. The larger and leaner I’m, the higher interval. I can by no means be massive and lean, uh, and, and lean sufficient.

Nevertheless many ladies they like, they like how they have a look at, let’s say 18 to twenty% physique fats. That’s what they like. Uh, they like that look. After which different girls although, they really choose how they have a look at 23 to 25% physique fats. And so it’s simply additionally studying your preferences and, after which, Not having to cite unquote really feel unhealthy.

That’s, that’s your choice. There’s nothing incorrect with that. Versus, once more, as long as we’re within the, the spectrum of what’s wholesome, it’s discovering what’s aesthetically pleasing to you and simply try this. Yeah.

Liz: What’s been refreshing for me as effectively is my coach will get it, her journey was much like mine as effectively, and in order that, that was actually

Mike: good as effectively.

Yeah. Yeah. It, um, it’s one thing that I simply consider, once more, a number of, a number of emails that I’ve answered through the years and, you realize, I’ve heard from many, many ladies and, and, you realize, I, I at all times have performed my finest attempt to empathize, however it’s completely different when any individual has gone by it and you’ll actually communicate to the.

Particular person. I imply, it’s, you’ll be able to inform them the issues that they’re considering since you have been there, you have been that particular person. So I perceive that cuz after I wrote Larger, leaner, stronger, initially I used to be writing that guide to love a 17 yr previous me. I imply, that was actually, that was the particular person I used to be writing to. And there simply occurred to be a number of different 17 yr previous mes that had the identical, you realize, inside monologue and had, had the identical issues and blah, blah, blah.

And so it’s, it’s actually nice to get any individual who understands you. I, I wished to, I wished to comply with up on the thyroid state of affairs particularly, as a result of that’s typically used as a, as an excuse or, or, or individuals are once more, they. Satisfied that due to that, there’s merely no hope. So are you able to simply share with, with folks how, the way you’ve been capable of take care of, with that state of affairs?

Clearly it’s not getting in the way in which of your health, and I imply, I, I simply wished to comply with up on that as a result of that, that’s a giant one. There are a number of girls specifically who’ve been satisfied that if they really have a thyroid situation or perhaps they’ve a thyroid situation, and due to that, their metabolism is now so depressed that there’s no hope.

Liz: I’ve in all probability had hypothyroidism for 15 years now, and, uh, re they eliminated half my thyroid about 15 years in the past, so perhaps a bit bit longer than that. Possibly extra like 20 years and 15 years in the past, they’d’ve, uh, eliminated half my thyroid. And, um, I imply, you, you want, definitely, you’ll be able to’t stay with out your, your thyroid hormone, so it must be regulated.

However as soon as your numbers are steady, that’s not a cause for being caught, so to talk. And in my opinion, it’s two easy issues. You’re consuming an excessive amount of, you’re not transferring sufficient. It’s as, it’s so simple as that. And it appears like the standard energy in, energy out and, and, and all that good things like everyone else says.

However there’s much more to it than that. However your recipe is straightforward. And like I say, I nonetheless don’t absolutely perceive why it really works, Mike. And, and to be trustworthy, you realize, you have been additionally a cause why, you realize, I checked out your, you realize, your authentic image that you simply have been exhibiting of you as, I don’t understand how previous you have been, perhaps 17 on the time.

Mike: Yeah, I used to be in all probability 18, I feel. I used to be like, mate, max 19 lifted weights for a yr or one thing.

Liz: Yeah. However anyway, and then you definately confirmed one other image the place you was, you have been seven years in and also you thought, you realize what? I’m consuming proper. I’m on the health club seven days every week. I ought to be extra reduce than this. And, and, after which, you realize, your, your final image of the place you’re completely ripped.

And I assumed, okay, right here’s a man who’s performed the, the analysis and the science, and you probably did the deep dive and, and, uh, kudos to you as a result of that’s a number of work. I do know, as a result of as a lot as I’ve learn every thing and tried every thing, I, I didn’t do the, the scientific, you realize, deep dive such as you did. However I’ve tried every thing and, uh, you discovered the important thing and I thanks for that.

Oh, I’m

Mike: flattered. I imply, and likewise I’m actually a desk for positive. I, I, I at all times attempt to give credit score to the, the individuals who I realized from. I imply even, even the scientists who did the analysis after which I used to be simply the man who got here alongside and began to learn it and say, Hey, effectively this is sensible. And, uh, why isn’t, why isn’t there a guide like Larger Chief Sturdy?

Why isn’t any individual simply put this data into a straightforward to know guide and let’s, let’s eliminate all the advertising puffery and let’s not declare that is one thing that it’s not. Or invent some pseudoscientific new breakthrough angle, which sadly one other gimmick. Precisely. And sadly that if we’re speaking about guide publishing or simply let’s simply say data publishing in any format that’s.

The gatekeepers, so to talk, are searching for in the event you don’t have the one liner that guarantees one thing new in breakthrough, the, the one bizarre trick or the one factor they aren’t telling you, it’s onerous to, to get any, uh, of the gatekeepers to present you any time. And that’s one of many the explanation why I self-published the guide at first was I knew that and I didn’t need to argue with brokers, or I simply wished to place one thing on the market that I assumed would fill a necessity.

And so, you realize, I’m, I’m flattered, however once more, I, I’ve to present credit score to, to many different women and men who, who did much more onerous work. And I, and I used to be the sort of the curator, so to talk, you realize, however

Liz: it’s made such a distinction for me that I, it’s a recreation changer. It’s a life changer. And I’m not saying that.

And, and, and hopefully for you, I, I’m, Personally thanking you for that as a result of it’s modified my life. I’ve ch I’ve, you realize, every thing and, and I’m simply gonna say this, your, your organization is refreshing. Customer support doesn’t exist anymore, and also you guys are proper up there. There isn’t a one such as you guys on the market.

I’m speaking about health or in any other case. Something you declare to do, you do once you set 100% a refund assure. I attempted your genesis. It makes me sick to my abdomen. I, there’s one thing in it, uh, an ingredient and I attempted it a number of instances. I c I can’t take it. I had purchased two, they have been on sale.

You guys gave me my a refund, no questions requested. You understand, you requested why cuz you wanna be taught from it. However, um, I simply love your ethics and uh, I commend you for it.

Mike: Effectively, thanks. And, and I’m glad to, to listen to. You have got, uh, put our a refund assure coverage to the take a look at as a result of it’s that easy bully views and, and, and that’s simply, I simply don’t perceive why extra companies, I imply, we’ve talked about, we may go off on an entire tangent on companies.

I simply don’t perceive why extra companies don’t go, actually exit of their approach to ship wonderful customer support. It’s such a bizarre phenomenon, and I agree with you. I’ve, I’m not a giant purchaser of issues basically, so, so whilst an rare shopper, aside from like random little issues I simply want off of Amazon.

However when it comes to different companies, uh, and, and so whilst an rare shopper, I may in all probability rattle off 5 or 10 simply sort of bizarre interactions I’ve had with companies the place it, it nearly looks as if their coverage. Is to err on the facet of, of treating their prospects badly. Like in the event you’re unsure what to do, simply simply deal with your buyer badly and assume they’re making an attempt to tear you off and assume they’re stuffed with shit.

And it’s actually, actually unusual. Now, I’m not gonna, in fact, I’m not saying that’s most companies, however I do assume you’re in all probability proper that lots, there are a number of companies on the market that simply don’t prioritize buyer

Liz: service. It it’s a factor of the previous. Customer support is a factor of the previous.

And, uh, folks cover behind the web. They cover behind voicemail. In the event you try to name, you guys have been, your employees is wonderful. I’m, and I’m not simply speaking about my coach. Cody’s been great. Everybody that I handled, whether or not it was me wanting so as to add one thing cuz I forgot one thing to an order that I, I made on-line and I assumed, oh geez, I forgot to order this.

So I picked up the telephone hoping that I may get it earlier than you guys acquired it out the door. And, uh, you realize, everyone, it seems like everyone who works for you has been by this system, which is great. Yeah. And uh, you realize, it’s, it’s similar to speaking to a buddy once you attain out to you guys.

It’s, and, and I’m not saying that for the heck of it, I don’t endorse something. I critically, I, I don’t, don’t endorse a lot of something. So for me to take the time to do that, it’s since you’ve made an actual distinction. You’ve made an actual, actual distinction.

Mike: I actually admire it. And that’s, that’s, um, from, from the start, that’s been our intention with buyer expertise, with customer support in, specifically.

And Ben, our coverage is exit of our manner, make our prospects joyful, nearly to no matter it takes. Now, may there be a situation the place any individual is making actually inappropriate calls for? Okay, positive. Has that ever even occurred? I don’t even know. I, I, I can’t consider any, any time that that has occurred. However as except for that, it’s simply do no matter it takes to make them joyful and to exceed their expectations and to create that impact the place they’re like, wow, that was truly actually good customer support.

I used to be not anticipating that.

Liz: No. And, and really I, you realize, I, I known as again to thank Cody sooner or later to simply say, you realize what, thanks man for, you realize, giving me the chance and, and. I, and he didn’t nudge me. I’m not saying that, I’m simply saying he, he helped me to, to, to see that there was one thing completely different right here.

And that’s been, it’s been great. And, you realize, for these which can be in all probability saying, oh, you realize, she’s in all probability getting a kickback or no matter, or No, you by no means know. Proper? You by no means know Mike. Proper. So, you realize, and, and in your guide, lots of people will say, effectively, you realize, do you, do it’s a must to take dietary supplements?

So after I began, I, I used to be zero dietary supplements as a result of I assumed, eh, once you’re beginning any sort of a journey, the burden’s gonna begin to fall off as quickly as you begin to do one thing completely different. So I kinda waited till issues began to decelerate a bit bit, as a result of the numbers begin to decelerate after some time.

So then I began the Phoenix and. I’m not taking it now. I took it for my first reduce. And, uh, love your, your, your protein powders. Love your professional. You understand, the, the range is simply wonderful. Nevertheless, I’ve a query for you. When are you gonna open a warehouse in

Mike: Canada? It’s a good, it’s a good query. I do know.

I, I, so, so we simply opened up Amazon UK so we will serve UK now Canada is quantity two on that. That was primary just by demand. After which Canada is quantity two. And the one cause we haven’t performed it but is, uh, the logistics sadly was a bandwidth drawback. Proper. Um, you realize, now we have, there’s, there’s about 80 of us, uh, half full-time, half part-time, and.

We’ve simply needed to prioritize it. I imply, it’s good to have an abundance of alternatives in fact, however we’ve needed to take issues one by one. Though I’ve, I’m the sort of one that simply desires to do every thing all of sudden, however that, that will get, that will get messy. And so solely within the final six months or so have we actually began to give attention to worldwide and getting our worldwide markets arrange correctly.

After we get off this name, I’m truly gonna name any individual and cuz I do know that Okay, good. Amazon, Amazon uk. We’re manufacturing our merchandise over within the UK as effectively, which we might have to do in Canada, which simply provides one other layer of logistics. However as a result of Canada’s nearer, clearly I’m unsure that that was the case.

I keep in mind there was an issue about sh there was an issue, uh, uh, with delivery issues from right here to Canada and, and once you begin figuring. The, the economics of all of it the way in which to the tip, there was an issue. However, um, it definitely can and, and it is going to be performed. I simply, I, I don’t have a right away reply.

I’ll look ahead to it. I’ll look ahead to it as effectively. I imply, that’s, that’s a, an easy plan for growth. That’s like, you realize, we’re not, we’re not in any retail areas and sure, there’s a giant alternative, uh, in retail. Nevertheless, there are also massive dangers in retail. Uh, retail’s very costly, particularly if you wish to do it proper, and it isn’t rising practically as shortly because the e-commerce, uh, sector.

And so, To proceed to increase Legion, I’m way more excited about simply going after worldwide distribution and worldwide, simply e-commerce, getting it arrange so folks in Canada can get cheap delivery, quick delivery, and elsewhere. We’ve, you realize, um, Australia is one other place that may make a number of sense.

And in order that, that’s our, our present plan is, uh, perhaps dabble in retail, however at a small degree, impartial shops. However I’d relatively spend my, my assets on e-commerce in several areas on the planet the place there’s sufficient demand to warrant

Liz: it. After all. Yeah. For us, I imply, one of many issues is absolutely, you realize, exchanged and, and the.

As effectively and the time to get stuff too. So what I do is I, you realize, you guys are on sale. I top off and it’s

Mike: good. That’s what a number of, I do know that’s what a number of worldwide I and that, and it’s a fantastic thought. Like a number of, I do know that now we have fairly a number of prospects worldwide they’ll look ahead to, in order that they know that our greatest and finest sale of the yr is our Black Friday sale.

We at all times do a number of discounting and so some folks, they order their whole years price of dietary supplements that they need from us, you realize, and save some huge cash. After which generally they get hit with some, with some duties or no matter, however when all of it shakes out, it’s affordable. And that’s it. ,

Liz: precisely. Exa So I didn’t imply to place you on this spot.

Mike: No, no, no. It’s a very good que It’s a very good query. I, I want I, I want I may say, That, uh, it’s solely a month away, however it’s on the checklist. We’re completely conscious of it. There, there we, we do get a good quantity of, uh, web site site visitors from Canada. I noticed a good variety of books in Canada. There’s definitely sufficient demand.

It, it was simply, uh, UK as a result of then. By getting arrange property within the uk, we will additionally serve Europe. And so once you mix UK and Europe, that, that positively was like primary when it comes to amount of demand. Yeah. Yeah. And, and one different remark only for folks listening who, um, are in enterprise or need to get into enterprise.

So there are a number of the explanation why Legion is, is doing effectively, however this customer support, this emphasis on customer support is one among them. And we see it lots in phrase of mouth. We see it lots in returning prospects. We see it lots in buyer lifetime worth. So if, in the event you have been to look beneath the hood of, of Legion, a few of these metrics are a lot, a lot better than business common.

And that’s partly as a result of I’d say our, our merchandise. A lot better than simply business common. Nevertheless, once more, customer support is a lot better than than business common. And so simply, only for, for anybody listening to, to be particular, so final yr, uh, we, we grew the highest line about 36 or 37%. Legion grew gross sales about 36, 30 7% final yr.

And I do know that, um, so I’ve heard from a number of producers, I’ve heard from an insurance coverage firm who works with a number of, uh, sub sports activities diet firms that lots. My opponents. Lots of people in sports activities diet during the last couple of years haven’t seen a lot progress, have been flat and even in lots of circumstances down a bit bit.

And so the, there are a number of the explanation why we’re the exception, however customer support is one among them. So even when my opponents are listening, deal with your prospects higher and your corporation would possibly do higher even when it’s not in my very own private curiosity to present you this recommendation. It’s simply good enterprise .

Liz: It’s, however it’s, it’s a dying artwork, proper?

Mike: You ha You must be prepared to put money into it although too. Like it’s a must to be prepared to, it prices cash to make prospects joyful, to place the entire machine in place. And when, when the individuals are trying on the spreadsheets and so they’re taking a look at the way to maximize revenue and so they see numbers in buyer, eh, you realize, no matter.

Simply delete that.

Liz: And yeah, it’s a mistake. It’s a mistake, however it, however I’ve to say that every thing you’ve promised every thing after which some you’ve delivered on every thing.

Mike: Effectively, I’m glad to listen to that cuz that’s the intention that, that’s how I feel enterprise ought to be performed. Everybody makes errors, however you need to at all times do no matter you’ll be able to Precisely.

To ship what you promised. I completely agree.

Liz: And you’ve got so kudos to you and your organization for that. That’s wonderful. Yeah.

Mike: Thanks. Effectively, and thanks for the help and thanks for, for doing this interview. I’ve taken up about an hour of your time. Now. Earlier than we wrap up, is there the rest that I, that you simply wished to say or that I ought to have requested?

Uh,

Liz: I don’t, I don’t assume so. I, I, I’m simply hoping that if I can encourage one particular person, if I can simply encourage one particular person, and that’s my purpose. That was the entire purpose of doing this. It’s not for, Hey, have a look at me, I did this, but when I can do that at my age, with the illnesses I’ve, with the, you realize, hypothyroidism and, and, uh,

Mike: the historical past of, of attending to that time additionally the place you, you have been about to surrender.

I imply, that’s, that’s, that’s highly effective as a result of there are lots of people on the market who really feel the very same.

Liz: and why was it gonna make a distinction? And folks will in all probability say, oh, I can’t afford teaching. Or, effectively, if I have a look at all the cash I’ve spent through the years on capsules and magazines and books and merchandise and guarantees and simply, simply the life sucking vitality, if I want I had identified this years in the past, I’d’ve saved myself.

Even with doing teaching, I’d’ve saved myself hundreds and hundreds of {dollars}. So it’s, there’s a manner, there’s a manner you may have three ranges of, of teaching. One thing will match for any individual. You’ve acquired some for novices to specialists. So you realize what? All I can say is hopefully if anyone will take this as a, if I can do it, you are able to do it.

It sounds so cliche, however it’s true. And you realize what, Mike, it’s been life altering for me. It simply has. So thanks once more.

Mike: I’m flattered and I, I’m, I imply, that is, because of this I acquired in. This is the reason I wrote a guide 10 years in the past and, after which simply stored on going to the subsequent factor as a result of I stored on getting cool suggestions from folks saying, Hey, that is actually helpful.

Uh, you need to do extra. All proper, I’ll do what’s, what’s the subsequent factor? And right here we’re. And, and simply to touch upon, on the value of, uh, okay. You spent cash on, on all this stuff up to now and, and it’s additionally price contemplating there, there’s, there was, I’m positive a number of frustration, upset, uh, The years of making an attempt issues, failing, making an attempt issues, failing.

And what wouldn’t it have been price to you to not must expertise that or to simply put an finish to that alone? The place now, and, and I do know what that is like personally, the place when you’ve put the items collectively and also you perceive how this little machine works, you then you definately simply know, oh, I, I’m by no means gonna fear about my physique weight or my physique composition ever once more.

Like all of that’s performed. I’m by no means gonna be up at night time stewing over.

Liz: Yeah. Discovering one other guide, discovering one other answer, making an attempt to, you

Mike: know. Yeah. Or considering perhaps, perhaps it’s me. Possibly the frequent denominator of all these failures is me. Possibly it’s simply me, which isn’t even an irrational thought. It, it’s not true on this case, however, ,

Liz: however I imply, you get to the purpose the place you say, effectively, perhaps it’s simply not attainable.

You understand, perhaps the, the mix of me and, and life and no matter, it’s simply not gonna occur. And but I used to be prepared to present it one other shot. There was simply one thing in my intestine that stated, there’s one thing completely different right here. And I used to be pleasantly shocked. Amazed, to be trustworthy. So, so I hope. That I’m, I do know I’m not the one one that has stated these great issues about you, and I’m not saying it to flatter you.

I’m simply honored to have the chance to thanks personally. I simply hope that you simply don’t get blase with how your work actually makes a distinction.

Mike: Yeah, I admire that. And it’s good for me as a result of a number of my work is, you realize, I sort of sit right here in my little cave and I work on the subsequent article or the subsequent guide, or with Legion, you realize, there are a number of, uh, simply sort of mundane routine issues that, you realize, you gotta do.

Uh, despite the fact that once more, I’ve, I’ve a number of good folks and I’ve been capable of delegate a number of that sort of stuff. However it’s, it’s at all times good to attach with any individual individually to see that. Once more, it’s only a good reminder that I’m not solely doing this for my very own leisure or , or, and even worse can be simply cash.

I imply, that’s, that’s humorous. After I was youthful occupied with what was I gonna do, the concept of simply having a enterprise and sort of like promoting widgets for a revenue, despite the fact that I even have extra appreciation now for. Constructing a enterprise. And, however, however on the time, that idea was so uninteresting to me.

Uh, so it’s good to simply, to have the reminder that once more, that is, sure, that is, that is actually why I’m doing what I’m doing, uh, greater than any of the opposite perhaps rewards that it

Liz: supplies. Effectively, it, it’s life altering, so thanks. Completely.

Mike: Effectively, um, thanks once more for, for taking a shot on me and, and on Legion and to your continued help.

And naturally, sustain. Sustain the great work. You too.

Liz: you

Mike: as effectively. Hey, I’m engaged on the subsequent, I’m engaged on the subsequent guide. What’s, what’s,

Liz: what’s the subsequent guide?

Mike: So, um, go, I haven’t talked a lot about it as a result of it’s in all probability not gonna be prepared till subsequent yr, however the, the idea is a day by day reader type, one thing completely different as a result of in occupied with, okay, so I’ve, I’ve larger, leaner, stronger for males.

Actually the goal market might be males aged 18 to 45. It’s actually like sort of the goal marketplace for that guide. And Thinner, leaner, stronger is sort of the feminine model of that. Now I’ve Muscle for Life, which is ideal for, let’s simply say 45 plus. Even folks youthful for positive. However I actually wished to, I wished to essentially make that particular sort of promote it particularly to 45 plus women and men.

And so I’ve that, I’ve a cookbook. I may do extra cookbooks, which I’m excited about doing. So simply occupied with what do I need to do? I assumed it will be attention-grabbing to do a day by day reader, uh, format. So, you realize, one, one quick chapter per day. Do a, a mix of instructional and inspirational content material or motivational content material and, and break that instructional content material down into completely different, um, classes or buckets like some, make it possible for there’s some weight loss program stuff in there, some train stuff in there, some physique composition stuff in there.

Some sort of simply basic well being and health supplementation. After which the mindset is the opposite class, proper? So like, Instructional, it’s 50% instructional after which 50% mindset, inspirational slash motivational, mainly. In order that, that’s the fundamental idea. So I’ve, I’ve basically the second draft performed.

So the primary draft, you realize, you simply get all of your concepts down, second draft, revise it. And now, uh, I’m within the beta studying section, so I’m working with some beta readers, getting suggestions as I’m going by it. It’s sort of turning into the third draft. After which I could do another spherical of that. I in all probability will.

After which give it off to work with some editors to get it prepared for publication. And this one I’m going to self-publish, uh, muscle for Life. I pu I, I did that with, uh, Simon and Schuster. This one I’m gonna self-publish as a result of I’m gonna do a exercise journal to go together with Muscle For Life with Simon and Schuster.

And so they don’t love to do too many issues on the similar time. However I’m tentatively. Enthusiastic about it in that I’m simply very curious with the workflow and when, when the guide comes out or when it’s nearer. I’ll sort of get into a number of the particulars for anyone who’s about how I went about doing it.

I’m simply curious to see how the guide is obtained, as a result of I’ve. I’ve performed a number of work to attempt to engineer the content material to be maximally impactful, pretest a number of issues with social media and do do a extra in depth beta studying section with the purpose of getting writing a guide that that’s gonna, is gonna generate a number of highlights.

Like when individuals are studying, there’s a number of stuff the place they’re like, I like that. That’s helpful. I like that. As a result of finally what makes a guide do effectively finally is phrase of mouth. You possibly can have a fantastic title and you’ll have a fantastic cowl and in case you have a following, you will get sufficient evaluations to, to get momentum, however to maintain momentum and promote effectively.

Which for me at this level, it’s not concerning the cash. That the cash of promoting the books doesn’t actually matter. But when I wanna write a guide, I need it to do in addition to attainable. I need as many individuals to learn it as attainable. So to, to promote. Effectively, particularly. Over a protracted time period, it’s a must to generate phrase of mouth for each reader they must get you, let’s say, a minimum of one other reader, or, you realize, if you will get that to 2 or no matter for a interval, it turns into exponential.

So it’s additionally sort of an experiment. I, I assume I’ve tried to sort of apply the scientific methodology to love penning this guide and see if my speculation, uh, bear. Fruit in the long run. And cuz if it does do effectively sufficient, it doesn’t have to love explode and change into a brand new primary New York Instances bestseller. But when it does effectively sufficient, it’s a format that I like.

I feel it’s attention-grabbing, the, the essay format, it’s just a bit bit completely different than all of the writing I’ve performed for a few years. So, you realize, it’s sort of new and attention-grabbing in that manner and it’s one thing that I may proceed indefinitely as long as I’ve new issues to say. And that’s a, uh, that that quick sort of essay day by day reader format is, is a superbly.

I imply, there are, there are writers who solely wrote, that’s all they ever did was write essays as a result of that’s what they favored to do. And never that I’d by no means return to a protracted type guide, however anyhow, that, that’s me, Ram me rambling about this guide. However , I look ahead to it. Thanks, uh, work, working away on it.

However, uh, anyway, once more. If, if there’s nothing else that you simply want to share, then we will simply wrap up.

Liz: No, I feel that’s it for me, however, uh, thanks once more. It’s been a tremendous journey.

Mike: Yeah, completely. No, I, I, I adore it. And for anyone listening who’s gone by it, You perceive how significant it truly is.

So it’s, it’s cool. It, it truly is. Cool. Um, so thanks once more, Liz. Sustain the great work and let me know. Yeah, you’ll be able to at all times attain out to me. I’ll provide you with, uh, an electronic mail deal with. Uh, you’ll put it within the chat right here after we’re performed. You possibly can attain out to me in the event you ever, you realize, need to for any cause. Sounds good.

Liz: Thanks a lot.

Mike: Effectively, I hope you favored this episode. I hope you discovered it useful, and in the event you did subscribe to the present as a result of it makes positive that you simply don’t miss new episodes. And it additionally helps me as a result of it will increase the rankings of the present a bit bit, which in fact then makes it a bit bit extra simply discovered by different individuals who might prefer it simply as a lot as you.

And in the event you didn’t like one thing about this episode or concerning the present basically, or in case you have, uh, concepts or solutions or simply suggestions to share, shoot me an electronic mail, mike muscle for all times.com, muscle f o r life.com, and let me know what I may do higher or simply, uh, what your ideas are about perhaps what you’d prefer to see me do sooner or later.

I learn every thing myself. I’m at all times searching for new concepts and constructive suggestions. So thanks once more for listening to this episode, and I hope to listen to from you quickly.

Whats up, and welcome to a different episode of Muscle for Life. I’m Mike Matthews. Thanks for becoming a member of me immediately for one more installment in my success story collection of episodes the place I communicate to. Regular, on a regular basis individuals who have used my work, generally it’s a guide they’ve learn, generally they’ve signed up for my one-on-one teaching service, which is the case with immediately’s visitor.