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A New (No-Make-up) Elevate to Wake Up Your Eyes

dipakhajj by dipakhajj
March 19, 2023
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Launching Now

A New (No-Make-up) Elevate to Wake Up Your Eyes

Written by: Jean Godfrey-June

|

Revealed on: March 19, 2023

GP posing

Introducing an eye fixed cream that’s each bit as energetic as different skincare—with a color-correcting no-makeup elevate to get up your pores and skin. “In case your pores and skin seems to be nice, you don’t want make-up,” says Gwyneth, who’s barefaced (and glowy) most days on the workplace.

However as a result of our eyes are the primary place to indicate tiredness, to not point out solar harm and getting old, eye make-up—particularly concealer—was a should for many people. So we needed an eye fixed cream that did one thing—one thing that made us look noticeably more energizing and extra awake straight away (with or with out make-up) and delivered severe long-term outcomes to make an actual distinction over time.

Vitamin C is certainly one of our most-loved skin-care components—the skin-protective antioxidant’s impact on pores and skin tone and texture is exceptional. So centering an eye fixed cream round energetic ranges of vitamin C made highly effective sense to us: Darkish circles, wrinkles, and puffiness may all do with a dose of it, for certain.


  1. goop Beauty goopglow Vita-C Brightening Eye Cream

    goop Beauty
    goopglow Vita-C Brightening Eye Cream
    goop, $58/$52 with subscription

    SHOP NOW

For much more pores and skin assist, we added a plant-based retinol different to assist easy the look of wrinkles, agency, and elevate pores and skin; vitamin B3 (aka niacinamide) and colorless carotenoids sourced from tomatoes to luminize; caffeine to depuff; and glycerin and amino acids to moisturize. To bolster its potent brightening motion, we added an invisible splash of tint plus micro-illuminating pearls to assist color-correct darkish circles, it doesn’t matter what your pores and skin tone.

The cream additionally needed to sink in simply, delivering moisture with out clogging pores, and work brilliantly beneath make-up. (It’s silky and light-weight, plumping the look of wrinkles and smoothing texture.)

Engineering all these outcomes from a clear method undoubtedly took some work, nevertheless it was value it: The sunshine gel-cream delivers advantages (for darkish circles, puffiness, the look of wrinkles) which you could see straight away, and so they construct over time—it’s the last word no-makeup dream cream.

woman posing

women using eye cream

“

Okay, these things is unbelievable. We took an ingredient we all know works and put it the place many people actually need it: beneath our eyes. And in case your pores and skin seems to be this nice, you don’t want make-up.”

instant visible benefits
benefits

The Lifting, Firming, Brightening Outcomes Construct Over Time

All the moment advantages compound with repeated use, for noticeable enchancment within the look of brightness, puffiness, wrinkles, and dryness sooner or later (in addition to firming and lifting).

tip: ConsistenCY is all the pieces

The outcomes construct over time, so easy it on not less than as soon as a day and hold at it.

“The outcomes are onerous to consider—I received a subscription as quickly as they had been obtainable.”
—Gwyneth

Shopper Outcomes (and Earlier than-and-After Pictures)

Straight away, after one use, folks observed a distinction; after weeks, the advantages elevated.

100%stated their eye space seemed wholesome and glowing.*

94%stated the cream helped blur traces and wrinkles.*

97%stated their eye space seemed brighter and fewer uninteresting.*

100%stated their eye space felt hydrated.*

earlier than

before

after**

after

*Based mostly on a four-week third-party consumer-perception examine of 33 girls between the ages of 32 and 63.

**Unretouched photos from an eight-week scientific examine of 29 girls between the ages of 32 and 63.

Why It Works: Subsequent-Stage Clear Elements

check mark

For Shade-Correcting

A delicate tint and micro-illuminating pearls assist even and easy discoloration—it doesn’t matter what your pores and skin tone.

check mark

For Darkish Circles and Brightening

Colorless carotenoids from the tomato plant and niacinamide (vitamin B3) work collectively for noticeable outcomes.

check mark

For Smoothing the Look of Wrinkles

Phytomimetic vitamin A, a nonirritating plant-based retinol different, helps easy the look of traces and elevate pores and skin.

check mark

For Depuffing and Moisturizing

Caffeine helps depuff, and amino acids and glycerin moisturize superbly with out clogging pores.

How (and When) Do I Use It?

  1. RIGHT after serum, earlier than moisturizer

    Morning and night, give the remainder of your face the brightening, renewing, protecting advantages of vitamin C, then dab on the cream.


    goop beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum

    GOOP BEAUTY
    GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop, $125/$112 with subscription

    SHOP NOW

  2. BEST make-up Artist trick

    All the time placed on eye cream a couple of minutes earlier than concealer: It plumps away the look of wrinkles and smooths pores and skin for probably the most pure look.


    saie Hydrabeam Brightening + Hydrating Under Eye Concealer
    saie Hydrabeam Brightening + Hydrating Under Eye Concealer

    SAIE
    Hydrabeam Brightening + Hydrating Under Eye Concealer
    goop, $26

    SHOP NOW

  3. You possibly can layer oil on high

    In case your pores and skin is de facto craving moisture, pat on this nourishing oil for supple, lovely pores and skin.


    goop beauty GOOPGENES All-in-One Super Nutrient Face Oil
    goop beauty GOOPGENES All-in-One Super Nutrient Face Oil

    GOOP BEAUTY
    GOOPGENES All-in-One Super Nutrient Face Oil
    goop, $98/$89 with subscription

    SHOP NOW

GP using eye cream
GP using eye cream

“Okay, these things is unbelievable.”

Associated Studying

Tired of Looking Tired?

Why Vitamin C Serums Make Skin So Glowy

Could Your Skin Use a Little (Fixing, Restoring) Extra?

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