India, the world’s second-largest market for AI adoption, is still navigating the untapped potential of generative AI tools. A recent study by Google-Kantar reveals that while 75% of young Indians express a strong desire for AI tools to enhance their daily routines and productivity, awareness and adoption remain low.
The study, titled ‘Gen AI: The Daily Growth Collaborator India Desires’, surveyed over 8,000 respondents across 18 Indian cities and found that 60% of Indians are unfamiliar with AI, and only 31% have tried any generative AI tools. The findings highlight a significant gap between the perceived benefits of AI and its actual adoption in the daily lives of Indians.
The Gap Between Perception and Reality
The study suggests that the excitement around AI is high, but most people are still figuring out how these technologies can transform their daily routines. The lack of awareness and understanding about AI’s potential benefits and applications is a major barrier to its adoption. Moreover, the study reveals that women and those from lower socioeconomic backgrounds are less likely to have tried AI tools, indicating a need for targeted initiatives to bridge the gap.
The Rise of AI-Powered Tools
The introduction of Meta’s AI-powered ‘Imagine Me’ feature in India is a step towards filling this gap. The feature uses generative AI to help users create personalized content, such as social media posts and stories. By leveraging AI’s potential to transform daily routines, Meta is empowering Indians to take control of their digital presence and express themselves more effectively.
The Future of AI in India
As AI continues to evolve, it is crucial for India to capitalize on its potential to drive digital transformation. The government’s initiatives to introduce AI facial recognition at major railway stations to track sex offenders and the increasing presence of multinationals setting up global in-house centers (GCCs) in India to bypass the AI talent war are positive steps towards realizing this vision.
In conclusion, the study highlights the need for awareness and education about AI’s potential benefits and applications. As AI-powered tools become more prevalent, it is essential for Indians to be informed and empowered to take advantage of their transformative potential. By doing so, India can unlock its AI potential and join the ranks of the world’s leading AI-adoption countries.
Originally published on https://startuppedia.in/trending/trending/meta-rolls-out-new-ai-powered-imagine-me-feature-in-india-after-us-9508833
