Introduction
As India marches towards a USD 1 trillion digital economy, the country’s media and broadcasting landscape is undergoing a significant transformation. The Public Service Broadcaster, Prasar Bharati, is at the forefront of this change, piloting AI-driven newsroom solutions to reshape the broadcasting sector. In an exclusive interview, Prasar Bharati CEO Gaurav Dwivedi spoke about the organization’s efforts to foster a trusted communication environment.
The Shift to AI-Driven Marketing
The Indian PR industry is also witnessing a significant shift towards digital and influencer marketing, which AI supports effectively. By mastering AI tools early, Indian graduates can position themselves as leaders in this transition. According to a USC report, several essential skills are required for PR professionals in the age of artificial intelligence, including data analysis, content creation, and crisis management.
Key Skills for PR Professionals
The report identifies key skills for PR professionals, such as data analysis, content creation, crisis management, and social media management. These skills are essential for professionals to thrive in an AI-powered landscape. With the increasing reliance on technology, PR professionals must be equipped with the technical knowledge required to navigate this new era of digital marketing.
Prasar Bharati’s AI-Driven Newsroom Solutions
Prasar Bharati’s AI-driven newsroom solutions aim to improve the efficiency and accuracy of news production. The organization is leveraging AI-powered tools to enhance content creation, distribution, and dissemination. With AI, Prasar Bharati can analyze vast amounts of data, identify trends, and create personalized content for its audience.
Conclusion
As India continues to transition towards a USD 1 trillion digital economy, the media and broadcasting sector must adapt to the changing landscape. Prasar Bharati’s AI-driven newsroom solutions are a step towards creating a trusted communication environment. As the industry continues to evolve, it is essential for PR professionals to develop the skills required to thrive in an AI-powered landscape. With the right skills and technology, India can maintain its competitive edge and position itself as a leader in the global digital economy.
Originally published on https://www.newsonair.gov.in/prasar-bharati-piloting-ai-driven-newsroom-solutions-to-reshape-broadcasting-prasar-bharati-ceo-gaurav-dwivedi/
