Tech Mahindra’s AI-Driven Growth: A Strategic Shift in Sales, Marketing, and Operations

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Introduction

In a rapidly evolving digital landscape, Tech Mahindra has announced a significant 33.9% YoY rise in consolidated net profit to ₹1,140.6 crore for Q1 FY26. This positive trend indicates operational improvement and underscores the company’s focus on strategic expansion. As India’s e-commerce market is expected to reach $345 billion by FY30, Tech Mahindra’s AI-driven growth strategy is poised to play a crucial role in driving its success.

The Silent Revolution Unfolding: AI in Sales, Marketing, and Operations

While most AI innovation has been directed towards enhancing customer experiences, a quieter revolution is unfolding internally. Tech Mahindra is leveraging AI to streamline its sales, marketing, and operations, enabling the company to better navigate the complexities of the e-commerce landscape. By doing so, Tech Mahindra can effectively tackle the challenges posed by seasonal sales, employee queries, and tech issues, ultimately leading to improved customer satisfaction and loyalty.

Deal Wins and Revenue Growth: A Positive Outlook for Tech Mahindra

The company’s deal wins have increased by 44% on a last twelve months (LTM) basis, with broad-based momentum across verticals and geographies. Although revenue growth was modest, the substantial profit increase and strong deal pipeline offer a more optimistic outlook for Tech Mahindra. This positive trend is likely to continue, driven by the company’s strategic focus on AI-driven growth.

The Future of Work: AI and Talent Acquisition

As the demand for skilled professionals in the AI and data science sectors continues to rise, companies must adapt to the changing landscape. The race to recruit, poach, and acquire talent may well define which companies and nations emerge as leaders in the coming era of superintelligent systems. In this context, Tech Mahindra’s AI-driven growth strategy is likely to play a crucial role in shaping the company’s future success.

Conclusion

Tech Mahindra’s AI-driven growth strategy is a testament to the company’s commitment to innovation and operational excellence. As the e-commerce landscape continues to evolve, Tech Mahindra’s focus on AI will enable the company to stay ahead of the curve. With a strong deal pipeline and increased deal wins, Tech Mahindra is poised for continued success in the coming years. By embracing AI and leveraging its potential, Tech Mahindra is well-positioned to navigate the complexities of the e-commerce landscape and drive growth in the years to come.

Originally published on https://money.rediff.com/news/market/tech-mahindra-to-invest-in-sales-marketing-ai/30353320250717

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