Introduction
In the era of rapid digital transformation, Artificial Intelligence (AI) has become a game-changer for businesses worldwide. India, in particular, is poised to benefit greatly from AI adoption, with its e-commerce market expected to reach a staggering $345 billion by FY30. However, despite the growing demand for AI tools, awareness and adoption rates remain low among Indian corporates. In this article, we’ll explore how Indian businesses can leverage AI to enhance productivity, drive innovation, and gain a competitive edge.
The AI Productivity Puzzle
According to a recent Google-Kantar study, 75 per cent of young Indians express a strong desire for AI tools to help them navigate daily life and enhance productivity. However, the survey also revealed that only 31 per cent of Indians have tried any generative AI (Gen AI) tools. The study, titled “Gen AI: The Daily Growth Collaborator India Desires”, surveyed over 8,000 respondents across 18 Indian cities and found that 60 per cent of Indians are unfamiliar with AI. This knowledge gap presents a significant opportunity for Indian corporates to bridge the gap and unlock the potential of AI.
The Google Gemini Advantage
Among early adopters of Google’s Gemini tool, a notable impact was observed. Frequent Gemini users in India reported enhanced productivity (93 per cent), creativity (85 per cent), and confidence (92 per cent) at work, school, or in daily tasks. The tool also helped users manage complex decision-making (82 per cent) and supported personal skill development (81 per cent). These findings suggest that AI tools like Gemini can have a significant impact on employee satisfaction and performance.
Strategies for AI Adoption
So, how can Indian corporates leverage AI for strategic advantage? Here are a few key strategies:
- Employee Empowerment: Provide AI training and resources to employees to enhance their skills and confidence in using AI tools.
- Process Automation: Identify and automate repetitive tasks to free up employee time for higher-value tasks.
- Data-Driven Decision Making: Use AI-powered analytics to inform business decisions and drive data-driven decision making.
- Innovation Incubation: Encourage innovation by providing AI-powered tools and resources to employees and encouraging them to develop new solutions.
Conclusion
In conclusion, AI has the potential to revolutionize productivity in Indian corporates. By adopting AI tools like Google’s Gemini, Indian businesses can enhance employee satisfaction, drive innovation, and gain a competitive edge. However, it’s essential to address the knowledge gap surrounding AI and provide training and resources to employees. As India’s e-commerce market continues to grow, the pressure to innovate and adopt AI will only intensify. By embracing AI and leveraging its potential, Indian corporates can unlock a new era of growth and success.
Originally published on https://m.economictimes.com/news/new-updates/perplexity-how-31-year-old-indian-founder-is-trying-to-shake-chatgpt-googles-gemini-ai-dominance/articleshow/122761075.cms
